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Welcome to 2017

By January 16, 2017News
The Syneka Marketing Governance Framework

Welcome to the start of 2017 and the year ahead!

As always, the year promises to provide exciting opportunities as we pursue our mission of redefining marketing. Our priorities include furthering industry and sector engagement to highlight the role of marketing in securing sustainable growth. We are also continuing our partnership program, supporting agencies through our strategic expertise, by ensuring that their tactics deliver measurable and tangible marketing outcomes.

We are keen to work with Government to advance the language applied to startups. Innovation is not enough, instead, we need to discuss how marketing supports the ability to successfully commercialise ideas.

We are looking forward to how these initiatives and others unfold over the course of this year.  Welcome to 2017!

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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