We support our conference presentations with complimentary marketing clinics. These clinics provide the ability for attendees to discuss the state of marketing in further detail.
Our sessions proved to be immensely popular, as we spoke with a range of associations covering a diverse range of stakeholder needs.
Common elements included the need for connectivity between marketing related functions, as well as the need to properly define marketing metrics. Far too many associations are incorrectly viewing website visitations, or social media likes, or event attendance as outcomes, when they serve as an input into broader engagement in the decision making process.
Our marketing clinics are designed to strengthen the capabilities and capacity of marketing and it is always a pleasure to work through these aspects in detail.