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Redefining marketing for Associations: Tuesday 5th July

The Associations Forum aims to encourage best practice for associations to foster good governance within the sector. Last year I was invited to conduct a workshop for members of the Forum, exploring the role of marketing within associations.

This year I will be presenting a plenary session on the role of marketing at the 2016 Associations Forum National Conference. This session will explore the role of marketing within associations, identifying the need for good marketing governance and defined how outcomes can be measured through a strategic approach.

The Associations Forum National Conference will be held at the Melbourne Exhibition and Convention Centre, Redefining Marketing: Metrics and Marketing Performance for Associations is a plenary session opening the conference on Tuesday the 5th of July.

For details visit afnc.associations.net.au

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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