Marketing is one of the most misunderstood terms in the not-for-profit sector, resulting in a tactics based approach that fails to deliver tangible value. This afternoon I was invited to present a session on the role of marketing within the not-for-profit sector as part of ProBono Australia’s Executive Webinar series.
This session explored the need for marketing governance within not-for-profit organisations. These foundations are essential in not-for-profit organisations, where the marketing function tends to be dispersed across an organisation.
As a presenter I encourage interactivity so we harnessed the chat functionality of the webinar system to encourage discussion, providing an opportunity to ask questions and work through the content in further detail.
Marketing exists to deliver value, which is essential for not-for-profit organisations which are increasingly required to become market responsive and less dependent on government funding.
Content from this webinar is available on request, please email firstname.lastname@example.org.