It is easy to spend time and money on marketing, but a lot harder to ensure that your resources actually deliver a positive impact. As a result, marketing often becomes unaccountable, delivering tactics that generate activity, but underperform in regard to anticipated outcomes.
These issues are due to marketing being undertaken as distinct operational tasks, rather than a core strategic function that secures business growth. Consequently, marketing often lacks a presence at an executive or board room level, despite the reputational and financial risks created through a lack of strategic insight.
Ultimately, marketing is designed to strengthen business capacity, yet this is often lacking within marketing itself.
The Syneka Marketing Performance Methodology is designed to embed rigour into marketing, through data analysis, strategic insights and evaluation. As a result, the Syneka Marketing Performance Methodology consists of four key modules that have defined methodologies:
- The Audit – forms the foundations of all marketing projects, by reviewing existing activities and assessing performance.
- The Forecast – assesses future market conditions, guiding the development of campaign plans and product innovations.
- The Plan – aligns marketing outcomes with business goals, through implementation schedules that guide and measure marketing activities.
- Execution – the delivery of marketing outcomes, as per the defined timeframes, with all activities being evaluated on the required outcomes.
Our services, encompassing consulting, workshops, training and management are aligned in accordance with our Framework to ensure transparency and accountability. For further information, view our Guide to the Syneka Marketing Performance Methodology .