The city of Port Phillip is home to many marketing and advertising agencies (including Syneka Marketing) and is considered to be the heart of marketing in Australia.
I attended the Port Phillip Business Network lunch with Harold Mitchell. The event was held at the St Kilda Town Hall, which attracted many local business owners from within the City of Port Phillip.
Harold Mitchell spoke about his experiences working in advertising, including setting up a media buying agency in South Melbourne. One of the key aspects I took away from Harold’s speech was the fact that he made the decision to build an agency around his strengths. At Syneka Marketing we specialise in strategy because this is something that we do well and can deliver with confidence.
Sonya Pemberton a producer and documentary maker also spoke at the event. Sonya, like Harold focuses on creating projects that work to her strengths as a film maker and producer.
We look forward to attending similar Port Phillip Business Network events in the future.13