The Awards for Marketing Excellence is the premier event for the Australian Marketing Institute (AMI), highlighting the role of marketing in fostering growth and capacity. We were finalists in both 2013 and 2014, and this year I was invited to serve on the Judging Panel.
The Awards were officiated by Channel Ten’s Russel Howcroft and it was fantastic to see the strong interest from AMI partners in supporting the event. The Awards provide an opportunity to showcase not only the entrants, but the value that is created through effective marketing.
There is a need to re-define marketing so it returns to its core intent of being a strategic function that builds business capacity. The National Awards support this conversation by demonstrating the impact that is created through a holistic and measurable approach to marketing.
Entrants in the Awards for Marketing Excellence, will be further recognised at our AMI end of year function on the 9th of December.