As the peak association for professional marketers, the Australian Marketing Institute provides ongoing opportunities for professional development. This evening we continued our exploration of content, discussing digital based campaigns and the latest learnings in emerging social media technologies. Tonight’s event featured three speakers who all aspects of a digital campaign, including development, education and the role of digital in influencing the decision making process.
While content might be the current emphasis in marketing, it is imperative that it is viewed as one component in a marketing approach. Successful campaigns depend on identifying the right target markets, articulating key messages and aligning the communication channels with this audience.