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Swinburne University: Transition to Graduate Employment Conference

The Transition to Graduate Employment Conference was a full-day event organised by the Centre for Career Development at Swinburne University. I was invited to speak to Marketing Students and Graduates in regard to the development of their careers as they enter the workforce.

The session provided an opportunity to guide students through their early marketing careers, exploring the skills that are required, as well as advice on finding the right marketing roles. One of the most significant challenges facing students is the lack of definition over marketing, resulting in many positions being considered marketing, when in fact they are primarily administrative or sales roles.

Furthermore, in a competitive job market, students need to differentiate themselves so they can demonstrate the key skills they have gained through studies and other positions they may have. Students should highlight voluntary experience, as well as the key skills they have gained through other sources employment, to demonstrate their ability to apply themselves and create tangible outcomes.

Beginning a professional career can be a challenging time and it is fantastic to be involved in initiatives that assist students in their career journey.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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