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Sharing our Expertise at Learn Marketing – Strategise before you Execute

Learn Marketing is online portal providing educational content to assist people in marketing roles. We are a regular contributor to Learn Marketing where we will be sharing our strategic expertise.

Our first article explains why a business needs to develop a strategic approach marketing, prior to lurching into the execution of tactics. We explore the marketing mix and outline the core aspects that are needed to develop the foundations of a marketing plan.

Read more at www.learnmarketing.com.au/featured/strategise-before-you-execute

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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