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RMIT MaCa – Final Year Students transitioning into Employment

RMIT MaCa (Marketing Careers) is a workshop session designed to assist students in becoming career ready. Earlier this year I presented at the session designed for 2nd year students, and was back this afternoon to discuss how final year students can become job ready.

Graduates continue to face employment pressure, with a lack of demand in marketing roles and the prevalence of either sales or administrative jobs being dressed up as marketing positions. Students need to build on their existing experience to identify skills that are transferrable into their future career. Jobs in hospitality, customer service, or sales, help build skills that will have applicability in future marketing roles.

Marketing incorporates a diverse range of job functions and is less linear than most other professions. As a result, there is a need for students to understand their strengths and the skills they need to successfully undertake within marketing. A successful marketing career requires a combination of both soft (general aptitude) and hard (marketing theory) skills, graduates need to take opportunities to build this experience.

RMIT provides a range of services to assist graduates with gaining employment and it has been fantastic to engage with the University in this regard.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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