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This evening I attended a crowd funding workshop hosted by Pozible. Pozible is an Australian made crowdfunding tool that assists individuals, businesses and not-for-profit organisations the ability to implement their crowd funding campaigns.

Encouragingly there was a strong emphasis on planning a campaign prior to setting crowd funding parameters. Crowd funding needs to be implemented in the context of your overall strategic approach, ensuring that you identify who you need to reach and why they should contribute to your campaign.

Also remember that crowd funding is one aspect of a funding campaign and that other tools should be used in conjunction to maximise contributions. Also explore how you can foster ongoing engagement with your contributors, so they can see the impact of their contribution.

Crowd funding, like many other tools, can be an extremely useful tool, if used in conjunction with a strategic marketing approach.

Natalia Perera

Author Natalia Perera

Natalia is Syneka Marketing’s Innovation and Strategic Insights Director. In her role she creates out of the box solutions that enable our clients to stand out from the crowd. Natalia is detail focused, creative and business savvy. She understands how to develop content that facilitates growth, and enables our clients to succeed.

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