Measure your Success through a Marketing Audit

By July 9, 2015 July 13th, 2015 Advice for Businesses

The Marketing Audit forms the first phase of our award winning framework, whereby we assess the existing efficiency and effectiveness activities, with the aim of strengthening the return on your marketing investment.

A Marketing Audit assesses these activities based on the goals you have established for your business. This approach ensures an alignment between business goals and marketing outcomes, delivering consistency while building the capacity of your business.

Lastly, the Marketing Audit considers the appropriate metrics that are required to perform ongoing evaluation of marketing outcomes. The identified metrics move beyond the basics, and instead explore the key drivers that are required to achieve your business goals. The use of these metrics enables you to undertake continuous evaluation to ensure ongoing marketing performance.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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