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Make Marketing Work for You in the New Financial Year

The new financial year provides an opportunity to re-assess your marketing activities so that you can ensure a positive return on your investment. Effective marketing begins by aligning your strategic direction with the outcomes you want to achieve.

As you enter the new financial year ensure that you develop the frameworks so you need to measure the effectiveness of your marketing activities. All marketing is measurable, but you need to choose the right metrics to determine the best allocation of resources.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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