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Business Network Team – discussing the need to re-imagine marketing

The Business Network Team is a Port Melbourne based networking group that meets each Wednesday morning. The group fosters discussion between businesses and encouraging referrals and business collaboration.

This morning I was invited to discuss the Syneka Marketing and our strategic approach that is designed to align business goals with marketing outcomes. I outlined the need to re-define the common perception of marketing, to ensure that value creation is at the forefront. A value creation approach ensures that marketing achieves its purpose in growing the capacity of a business.

A strategic approach to marketing enables a business to identify the marketing activities that add value, and measure outcomes on an ongoing basis. All marketing can be measured and a strategic approach ensures that the right metrics are being to measure effectiveness.

The Business Network Team meets each Wednesday at 8.30 am in Port Melbourne.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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