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Research Interview: Strategically Managing the Stories of Brands: Conceptualising, Managing and Measuring the ‘Brand Story’ Concept

By June 9, 2015News
RMIT

As a marketing agency we strive to continually develop marketing as a profession and field of knowledge. Today we participated in a research topic exploring brand stories and the need to measure these components.

The research topic is being developed as part of the PhD program at RMIT University. The researchers are seeking additional interviewers so please contact us at research@synekamarketing.com.au if you would like to assist.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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