As supporters of Melbourne’s Startup community we attended the July Melbourne Silicon Beach Meetup. Our role is to ensure that startups receive the right marketing advice so they can make the informed decisions on how best to achieve their business outcomes.
Unfortunately over 80% of startups do not survive after the first twelve months. The lack of a suitable marketing approach, though a failure to understand market trends, customer demographics and the competitive landscapes, is one of the top ten reasons for this failure.
Our mission of re-defining marketing as a strategic led approach that links business goals and marketing outcomes, means we are working with startups to ensure they receive the right marketing advice.