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Australian Marketing Institute and Swinburne TAFE bringing industry to the classroom

By June 15, 2015News
Swinburne University

This afternoon I was invited to attend a mock trade show created for Swinburne TAFE students studying Certificate IV in Marketing and a Certificate IV in Business. The expo was created to enable students to develop the marketing strategies for an innovative product that could be sold in the real world.

Alex awarding a prize to a student

Alex awarding a prize to a student

I was the keynote speaker at the event and highlighted the skills that emerging marketers need to gain employment within the marketing profession. The expo enabled students to showcase their marketing knowledge including the need to look beyond pricing points and into the positioning of their products and the audiences they are seeking to attract.

Alex Makin at the expo

Alex Makin at the expo

Several prizes were awarded to the students. Congratulations to Swinburne and its students for developing an innovative approach that showcases marketing capabilities.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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