We attended the Silicon Beach #SiliconStartups event. The event was a first for Silicon Beach, and featured two start ups who discussed their journey so far. The start ups – Get Worm and Fostr discussed the challenges they faced and their point of difference.
Silicon Beach is a leading start up community that brings together a range of start up founders and their supporters. We are a sponsor of this group, where we aim to re-define marketing so it aides Australia’s start up community.
Nine in every ten start ups fail, and this event provided insights into the process. Both start ups discussed the importance of marketing in their approach, as well as looking at the big picture beyond the Australian market.