RMIT MaCa – Marketing Careers Expo

As the Victorian Chair of the Australian Marketing Institute, I was invited to speak to second year students studying Marketing at RMIT to discuss their future professional careers.

Despite marketing’s role in growing business capacity, it remains one of the first areas to experience downsizing during economic uncertainty. As a result, it can be difficult for graduates to find a suitable role to commence their marketing career.

This is further compounded by the lack of definition over marketing. A search on seek.com.au for the term ‘marketing’ will identify jobs ranging from telesales, through to administration and then finally actual marketing roles. It is not uncommon for marketing graduates to commence in a role that is not related to their field of study.

Today’s session at RMIT provided an opportunity to assist second year graduates in identifying how they can become job ready and secure a position following their studies. I explored the importance of networking in finding positions and the need to build practical experience that complements their studies.



Internships are one opportunity to develop and demonstrate skills, but it is important that the intern chooses the right experience. Unfortunately there are far too many examples of interns being given roles that do not enable them to refine and develop their skills.  The marketing sector needs to step up its support for interns and ensure there is the ability to provide career building skills through these programs.

Voluntary roles provide another option to develop marketing skills. Many not-for-profit organisations would welcome students that could provide a marketing perspective. These roles provide the ability to not only assist causes, but also to further develop career building skills. There is a role for education providers in facilitating platforms for students to develop their skills and in forging links with relevant sectors.

Graduating is the first step in a marketing career and I would like to thank RMIT for the opportunity to speak to second year students to help shape their future careers.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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