The definition of marketing is often misunderstood, with many businesses viewing marketing as a series of tactics, rather than the ability to achieve your business goals.
This morning we held our second Re-imaging Marketing Workshop, which aims to re-define marketing by demonstrating its value in ensuring long term success.
Participants at Re-Imagining Marketing
Alex Makin presenting at Re-imagining Marketing
Natalia Perera presenting at Re-imagining Marketing
Fundamentally marketing is about generating value. As marketers we develop strategies that reinforce the value that is created between businesses, organisations and their stakeholders. Our workshop guided participants through a strategic approach to marketing, which enables the evaluation of tactics and ongoing performance measurement.
We looked at the differences between marketing and tactics and provided insights into the best way to work with individuals within the marketing industry, including those who provide tactics such as web designers, graphic artists and social media consultants.
This is our second Re-imaging Marketing Workshop, and further sessions will be held throughout the year. The workshop is designed to be interactive and it is great to learn more about the participants and the visions they have for their businesses.
We would like to thank the attendees for their participation and for the positive feedback these sessions have received. Re-defining marketing is essential to ensuring that it delivers value and we look forward to our next workshop sessions.
