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Early Childhood Management Services Annual General Meeting

Early Childhood Management Services (ECMS) is a not-for-profit organisation and Victoria’s largest provider of early education and care for children. ECMS is one of our valued clients and we have worked closely with them in developing their marketing presence.

Tonight we attended the ECMS Annual General Meeting, providing a reflection on their achievements over 2014 and a focus on their future direction. Every not-for-profit organisation needs to hold an AGM and to produce an Annual Report. Rather than being considered as a regulatory requirement, these activities should be seen as key marketing tools.

This year ECMS produced an online Annual Report, providing insights into the reach of their services, as well as the impact they create through their work in early education and care. The Annual Report was supported through their Annual General Meeting, which involved key partners to further reinforce the strategic direction of the organisation.

Collaborative partners, funding bodies and other stakeholders will often request copies of an Annual Report. Utilising the report as an opportunity to convey your narrative and impact provides the ability to better engage with these stakeholders.

The work undertaken by ECMS in creating their online Annual Report platform demonstrates how a not-for-profit organisation can reinforce their impact in the community.

The ECMS Annual Report for 2014 is available from www.ecms.org.au/annualreport2014

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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