In April we discussed the topic of assessing marketing performance.
Assessing performance is an important part of ensuring you stay on track with your marketing. Marketing is not an esoteric concept and can in fact be measured effectively.
To measure your marketing performance start by looking at your goals and plan your metrics accordingly. Think about the value of the aspects being measured. For example, measuring the number of hits to your website is meaningless when the real value is in the number of website visitors that interact with your business and respond to your call to action.
Once you have understood what you want to measure, make sure you track your progress. This can be done by setting up processes and tools such as a CRM, which can track the progress of your marketing tactics. Ensure that you measure your performance at set intervals so you can make valid comparisons and analyse information.
We believe that success starts with strategy and that a marketing plan can provide you with the information you need to effectively measure your marketing activities.
In April we also featured some case studies on metrics, which included looking at Woolworth’s “Fresh in our memories” campaign. If the right metrics were used for this campaign, it never would have been implemented in the way that it was.
In May we will be covering the topic of marketing resources, so stay tuned to our social media and blogging presence to learn more.
We look forward to staying engaged with you and will see you next month.