SLUSH Down Under aims to connect technology entrepreneurs with investors so they can realise their vision. As sponsors of Melbourne Silicon Beach we were invited to the conference and after party, where we had a chance to meet people active in the Startup space.
The key challenges for startups, includes the need to attract investment and commercialise their ideas. A great idea is often not enough, there is a need to develop business and marketing plans to provide the foundations for a viable business model.
Our involvement with Melbourne Silicon Beach enables us to work with the Startup community to develop these foundations. Marketing should be supporting the next wave of innovation to ensure that great ideas reach their full market potential.