Re-defining Marketing for Associations

Marketing is often a misunderstood term for Associations, yet is it essential to ensuring your longevity and sustainability. Through this workshop you will be encouraged to identify how a strategic marketing approach will align your association with your mission and vision, as well as strengthening engagement with your stakeholders. You will be able to segment the needs of your stakeholders, and articulate the outcomes that you wish to achieve for your association.

Marketing is more than just promotions or an online presence, it is how you articulate your value proposition and influence your stakeholders. A stronger marketing approach will ensure the longevity of your association and the ability to work towards achieving your mission and vision.

This workshop will cover the following:

  • The role of marketing with associations
  • Aligning a marketing approach with your mission and vision
  • Fostering ongoing engagement and participation

Date: Thursday 28th May 2015
Time: 4pm to 6pm
Where: Committee for Economic Development of Australia (CEDA) – Level 13, 440 Collins Street, Melbourne
Price: Free for Associations Forum members, $55 for non-members (not-for-profit organisations only)

Register through the Associations Forum

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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