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Putting Plans into Action

In March we covered the topic of putting plans into action.Sound planning is essential, but so is implementation as you need to achieve the results you have identified.

  • Firstly you need to undertake your research. Without research it is difficult to determine your position in the market and identify your value proposition.
  • Secondly, a plan requires resources. It is important to determine your requirements to implement the plan effectively and to consider how you can leverage personnel across your business effectively.
  • Lastly, make sure you commence implementing your plan. Results will only be seen if you turn your plan into action.

In March we explored some case studies that identified how plans were put into action. The Salvation Army South Africa and its domestic violence awareness campaign, through #thedress, is an example of sound campaign planning and implementation. While Seek’s #makeitcount campaign was an example of a great idea – inspiring Australians to go out there and find their dream job, it fell short in terms of implementation. Ultimately this campaign was off message and lacked the innovation that is often seen in Seek’s campaigns.

During March we also conducted our first Re-imaging Marketing workshop at the NAB Village. This workshop attracted a diverse range of participants and explored how business goals need to link to marketing outcomes. Planning should be undertaken prior to any tactical components.

In April we will be covering the topic of assessing marketing implementation. Stay tuned to our social media platforms, newsletter and blog to stay informed.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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