The Australian Marketing Institute as Australia’s peak marketing association holds regular events to provide new skills to the marketers and the profession. Last week, we held our first event for 2015, Big Data: Beyond the Buzzwords, where we explored how big data has led to better business decisions.
Big data itself, is a relatively simple concept, where disparate but interrelated data is combined to deliver new insights. At one stage, Big Data as a concept, was considered the forefront of innovation and it is important that marketers continue to explore new methods of delivering greater insight.
Today’s session explored innovation and the need for marketers to remain innovative. International speaker, Cyriel Kortleven led participants through a framework that they can use to remain connected to innovation and to always explore new possibilities. Cyriel worked interactively with attendees to help harness creativity and utilised the excellent facilities provided through the NAB Arena.
Feedback for both Break out of the Box and Big Data: beyond the buzzwords, was extremely positive and it is fantastic to see professional marketers engaging in Australia’s peak marketing association.