was successfully added to your cart.

Revisiting White Night – We’re still unclear on whose night it is

By February 21, 2015Advice, Government

Last year we featured a critique on White Night, Melbourne’s all-night arts and cultural festival, which borrowed heavily on overseas concepts. While I gave White Night a miss this year, it still appears that the festival does not have an overriding sense of purpose.

White Night should be more than 24 hours of projections and special  effects, it should explore how we can strengthen engagement with the arts. The quantum of people converging on the CBD should be secondary to  measuring how many of these attendees have participated in other art based activities throughout the year.

White Night should aim to foster engagement, ensuring that participants recognise and value the arts and its importance in Melbourne. It is  little wonder that its direction is questioned, when it  appears the primary metric is the quantum of people exploring Melbourne’s  CBD over one night rather than strengthening engagement with the arts.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

More posts by Alex Makin

Leave a Reply