This morning we attended the Australian Marketing Institutes’ first event for 2015: Big Data Beyond the Buzzwords, held at the Hotel Windsor.
The Australian Marketing Institute aims to educate marketers on topics relating to the profession and Big Data is an area that has receiving increasing attention. Big Data is essentially the collation and analysis of various sources of information to gain new insights. The topic itself is not new, but there is a need to identify the business outcomes that can be achieved through marketing.
Speakers at the breakfast sought to demystify the topic and spoke about its implication for marketers, through utilising Big Data to make better business decisions.
From internet search usage, through to the daily heart rates of individuals using fitness trackers, there is an immense amount of data that is collected. The analysis of big data requires the ability to identify the right information that will add value to the decision making process and hence deliver new insights.
The focus on emerging trends is continuing at the Australian Marketing Institute, with our second event to incorporate a focus on innovation on Thursday the 5th of March.