Last week we discussed the origins of Syneka Marketing and our overall vision, discussing how marketing needs to focus on impact, namely the ability to build your capacity so it delivers synergies across all aspects of your business.

For any enterprise, it is imperative that you know and understand your customers. Often we consider the customer to be the end purchaser, but there are many instances where others will influence the purchase. The obvious example is parents, whereby children will often influence decisions.

Knowing your customer, the processes they use to make a decision and the outcomes they want to achieve, is critical. For many businesses your customers evolve over time and this is no different for us at Syneka Marketing.

Understanding your customers will help you adapt to changing needs.

Understanding your customers will help you adapt to changing needs.

As Syneka Marketing evolves into a leading agency that works with medium sized enterprises, corporates and social enterprises, we have found that there are unique needs when compared to small business.

While many statistics aggregate small business and medium enterprises (SME), their needs are in fact very different. Small business often needs mentoring and support, in conjunction with marketing strategy and execution.

As a result, we are launching the Small Business Marketing Agency, a partnership between Syneka Marketing and Vent2Me. The Small Business Marketing Agency will be based primarily at the NABVillage in the Docklands, in conjunction with our South Melbourne location and a presence in Ringwood. The Small Business Marketing Agency website at www.smallbusinessmarketingagency.com.au provides further details.

This approach will enable our Syneka Marketing team to continue its evolution by focusing on leading social enterprises, medium sized business and corporates, while we continue to re-define marketing across all sectors.

We look forward to sharing this journey with you.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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