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In the month of January we re-visited the fundamentals of any business or social enterprise – knowing your identity. Understanding your reason for being, enables you to understand your value proposition and how you can serve your target markets.

Our first video for 2015, further explores your identity and looks forward to the year ahead.

We hope you had a great start to the new year!

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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