Syneka Marketing on Digital Marketing Radio

By December 1, 2014 December 4th, 2014 Advice, Advice for Businesses, Government, News

As I have often mentioned, the definition of marketing varies significantly, causing confusion over the value that marketing provides for a business. This is why we are actively involved in the Australian Marketing Institute and why Leadership is a core value of Syneka Marketing.

I was invited by David Bain from Digital Marketing Radio to discuss the role of marketing, particularly exploring the strategic value of marketing.


The discussion covered both online and offline marketing, as well the need for consistency and the development of a value proposition that resonates with your target market.

Thank you to David Bain of Digital Marketing Radio for hosting us in the podcast of Digital Marketing Radio.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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