As I have often mentioned, the definition of marketing varies significantly, causing confusion over the value that marketing provides for a business. This is why we are actively involved in the Australian Marketing Institute and why Leadership is a core value of Syneka Marketing.
I was invited by David Bain from Digital Marketing Radio to discuss the role of marketing, particularly exploring the strategic value of marketing.
The discussion covered both online and offline marketing, as well the need for consistency and the development of a value proposition that resonates with your target market.
Thank you to David Bain of Digital Marketing Radio for hosting us in the podcast of Digital Marketing Radio.