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Strengthen your membership programs for 2015 and beyond

Membership Growth

The most significant challenge facing the not-for-profit sector is the need to diversify income beyond a reliance on government grants. Membership is often is an area that can be developed to increase engagement and provide a sustainable revenue stream.

Syneka Marketing in partnership with Membership Growth has developed the Membership Growth Toolkit. The Complete Toolkit includes nine chapters, covering all aspects of developing membership programs, recruiting members and member retention.

The Membership Growth Toolkit explores the following topics, across nine chapters:

  • Marketing Planning Strategies
  • Member Recruitment Strategies
  • Member Retention Strategies
  • Member Renewal/Reactivation
  • Revenue Earning
  • Recession Busting Strategies for Sustainable Growth
  • Design and Copywriting
  • Online Marketing


Each chapter includes worksheets to help you develop your membership strategies. The Membership Growth Toolkit is available for purchase at www.membershipgrowthtoolkit.com.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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