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September in review as we explore Innovation and Marketing

Spring (and the warmer weather) has appeared fleetingly in Melbourne. As we enter October, we thought it would be worth reflecting on the topics we covered over the previous month.

Our focus in September was innovation, and the use of marketing in fostering an innovative approach. We explored how it is important for you to identify your ideal customers, as these attributes form the target market that you want to pursue.

Presentation delivery, whether to a wide audience, or just a few people, is a skill that is required in many facets of business. Given the range of presentations we have delivered, we shared our advice, including the need to understand your audience and to focus on key points, rather than every word. Effective communication, both written and verbal, is critical in being able to convey and share ideas.

The need for innovation is also a critical element of any business or organisation. There is a need to consider new methods, so you can identify opportunities that both reduce costs and increase revenue. Marketing is and should be a key element in fostering innovation, given that it provides the opportunity to identify new target markets, as well as strategies for products and services.

Innovation is a key element that we utilise in marketing and this was shown in our work with Governance Mentors and HomeGround Real Estate. Both projects were assessed by the Australian Marketing Institute, where we were recognised as Finalists in the Awards for Marketing Excellence.

To succeed there is a need to continually innovate and these projects are a great example of how the right marketing strategies can create new opportunities.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex’s expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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