Throughout this month we’ve covered the three components of the Syneka Marketing Framework. Our Framework is discussed in further detail through our latest YouTube Video, where we outline these three stages and their importance in developing effective business and marketing strategies.
The Audit Phase
This is where you assess your existing marketing activities, identify what works and where improvements can be made. The Audit Phase is designed to improve the effectiveness of your marketing activities and to leverage opportunities that can be created in the short-term.
Our Marketing Audit is specifically designed for this phase to deliver a twelve month marketing action plan.
The Plan Phase
The planning of your business and marketing activities needs to considered in the context of your objectives, target markets and value proposition. The planning phase considers this context, through undertaking research and analysis that identifies how to position your business or organisation into the future.
Our Strategic Services, incorporate both of these phases, with outcomes that include strategies to achieve your business and marketing goals. These strategies are reinforced through analysis that supports their direction, by understanding customer demographics, industry conditions and your value proposition.
The Execution Phase
This is when your plans become reality, through the delivery of marketing outcomes that achieve the objectives you have identified. Marketing execution requires an implementation schedule that identifies when key tasks are required and the outcomes that should be expected. Delivering outcomes is only possible if you are clear on what needs to be measured and the anticipated results.
Our outsourced marketing implementation and execution services is where we provide support dung the execution phase.
Read All About It
We also have our free eBook, Marketing Methodology That Works, which explores each stage in greater detail. We believe it is important to have a strategic approach to business and marketing planning and have shared some of our insights through this eBook.
Marketing Methodology that Works can be downloaded from www.synekamarketing.com.au/ebooks.