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Google For Entrepreneurs – Female Founders Event

By October 22, 2014News

Today I attended an event that was specifically aimed at women in the technology sector. As a marketing agency, we are passionate about innovation  The technology sector provides great examples of new platforms and applications that can transform the way that we live our daily lives.

Often many events that are aimed at the technology sector are male dominated. It was inspiring to see so many female technology entrepreneurs attend this event and actively work to build their networks.

Sally-Ann Williams from Google spoke about Moonshot thinking which involves picking a problem, and offering a radical solution that is based on evidence. Disruptive technologies are examples of using Moonshot thinking. She also discussed the importance for women in the technology sector to engage in networking and marketing.

Marketing is an important part of ensuring that a business remains sustainable, particularly when a business has developed an innovative product that is unfamiliar to the market place.

Natalia Perera

Author Natalia Perera

Natalia is Syneka Marketing’s Innovation and Strategic Insights Director. In her role she creates out of the box solutions that enable our clients to stand out from the crowd. Natalia is detail focused, creative and business savvy. She understands how to develop content that facilitates growth, and enables our clients to succeed.

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