A question we are commonly asked is who is our ideal customer?
At Syneka Marketing our ideal customer is a business or organisation that is passionate about what they do.
So how do you determine your ideal client? Your ideal client forms your target market.
The following four steps can help you to determine your target market:
Find your strengths – before looking at potential customers it is important to understand your own strengths. For example, you may be a retailer who has exceptional service levels, or a consultant who produces highly innovative results. Your strengths will help you sell your products and services to your customers.
Plan for the future – where do you want to be in the next five years? Your ideal customer is someone who will most likely help you reach your business goals. Plan where you want to be in the future and the types of customers that will help you achieve this goal.
Undertake a demographic analysis of your market – researching your market can determine what your customers value. Research should consider where your customers are located, their personality traits, their spending priorities and what influences their purchase decisions. Research should also consider what your competitors are doing and how they are influencing the purchase decisions of customers.
Leverage your point of difference – once you have researched potential customers, use your strengths to determine what types of customers you can attract. If you are a restaurant that focuses on fine dining, it may be about attracting customers who value good food and service. Using your strengths creates a point of difference and can help you sell your product or service to your customers with greater conviction.
Once you have determined your target market, with the right marketing strategy you can achieve your goals.