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Marketing should not be viewed as a do-it-yourself exercise

Every business needs marketing. Whether you are a large corporate, small business or start-up, the right marketing can help you to achieve your goals.

Our biggest competitor in the small and medium business space is not other marketing agencies, but rather, business owners who undertake do-it-yourself marketing.

Marketing should not be viewed as a hit-or-miss exercise

Marketing should not be viewed as a hit-or-miss exercise

Marketing is a professional service. If business owners applied a do-it-yourself mentality when undertaking finance or writing a legal contract, they would encounter problems.

More often than not, from our experience, do-it-yourself marketing, tends to involve guesswork on the part of the business owner.

The reason we believe that many business owners undertake their own marketing is that many marketing tools such as, social media and websites are easy to access and can be done at low cost.

There is also the mentality that marketing is a hit-or-miss exercise.

As a strategic marketing agency we develop marketing strategies that can take away the guesswork from deciding which marketing tools are best for your business. This not only save business owners time and money, but ensures they have the assurances that the marketing tools they use will help them grow their business.

Our marketing strategies are developed in consultation with the business owner during this process to ensure that their concerns, expertise and goals are met when developing the final marketing plan.

With three quarters of businesses failing within the first five years, having a marketing strategy may mean the difference between success and failure. If you are a small or new business, don’t leave your marketing to chance. A professional marketing strategy will enable you to achieve your goals.

Natalia Perera

Author Natalia Perera

Natalia is Syneka Marketing’s Innovation and Strategic Insights Director. In her role she creates out of the box solutions that enable our clients to stand out from the crowd. Natalia is detail focused, creative and business savvy. She understands how to develop content that facilitates growth, and enables our clients to succeed.

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