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We are pleased to announce the release of our second book: “Marketing Methodology that Works.”

This book is based on our strategic approach to marketing.

Our free eBook Marketing Methodology that Works, introduces the concept of strategic marketing and its use in developing marketing plans and implementation activities.

Marketing Methodology that Works will guide you through a systematic and research based approach. Marketing is often perceived to be esoteric, but there is a need to utilise research so you can validate findings and provide an informed direction. Marketing can and should be measurable.

Sound research is required to ensure that marketing tools, such as graphic design, sales, copywriting, search engine optimisation (SEO) and website development, reinforces the direction of your marketing plan.

Our proven methodology has delivered tangible results for our clients. We are now sharing our knowledge and methodology, so we can assist in strengthening the outcomes that are created through marketing. We want to ensure that marketing is measurable and outcome focused so that it achieves your vision.

The eBook explores our marketing framework of Audit, Planning and Execution, to provide a review of existing activities, planning for growth and delivering on anticipated outcomes.

We also cover our methodology of Capture, Strategy and Deliver.  This methodology ensures that the right information is obtained, providing a basis for sound strategy, that is reflected through activities that deliver results.

Marketing Methodology That Works builds on our work in defining marketing, which was explored in our first eBook What is Marketing? Both eBooks is also available as a free download.

Combined, these eBooks will bolster the marketing capacity of your business or organisation so that you can plan and execute marketing activities that deliver results.

Marketing Methodology that Works is a free eBook, available for download from www.synekamarketing.com.au/ebooks.

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Natalia Perera

Author Natalia Perera

Natalia is Syneka Marketing’s Innovation and Strategic Insights Director. In her role she creates out of the box solutions that enable our clients to stand out from the crowd. Natalia is detail focused, creative and business savvy. She understands how to develop content that facilitates growth, and enables our clients to succeed.

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