Startup Grind with Paul Bassat

By June 19, 2014 November 20th, 2014 News
Startup Grind
Paul Bassat at Startup Grind June 2014

Paul Bassat at Startup Grind June 2014

Seek is often regarded as being one of Australia’s most successful technology start ups. We attended Startup Grind June 2014 and heard Paul Bassat, one of the founders of Seek speak about his experiences with developing the job search platform.

Paul came from a legal background and conceptualized Seek with his brother in the mid 1990s after they found there was a gap in the market for an Internet based job search platform. At this time the internet was fairly new to the general public, and platforms were still in their infancy. The company is now regarded as one of the most successful online job search platforms and has offices around the world.

Paul spoke about how he worked to raise money to establish Seek, as this was required to market the platform. He spoke of the importance of partnerships and how to work with corporate.

Seek is a great example of how with the right marketing, a technology Start Up can enter a market and become a dominant player. Seek was innovative and bold in its marketing approach, and this was one of the main reasons they were able to remain and succeed in their industry.

Paul is a great example of an entrepreneur who was able to succeed by coming up with an idea that has transformed the way Australians find employment.

Natalia Perera

Author Natalia Perera

Natalia is Syneka Marketing’s Innovation and Strategic Insights Director. In her role she creates out of the box solutions that enable our clients to stand out from the crowd. Natalia is detail focused, creative and business savvy. She understands how to develop content that facilitates growth, and enables our clients to succeed.

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