I previously discussed how to write a blog so we thought it would be timely to expand on this topic and discuss potential benefits.
According to the Oxford dictionary a blog can be defined as “a website or web page on which an individual records opinions, on a regular basis.”
There are two things to take from this definition:
- Blogging is a form of opinion based writing.
- Another important aspect is regularity. Usually a blog is updated monthly, fortnightly, weekly, daily or even in real time.
At Syneka Marketing we blog on a weekly basis, with the aim of sharing our insights and thoughts on marketing related topics.
While business blogging tends to be around a particular topic of expertise, you can develop a blog about anything.
One of the most popular blogs globally, is the Huffington Post, which receives over 110 million views per month. The Huffington Post is well regarded for its news content and demonstrates how blogging can become a serious pursuit.
Content marketing is the general concept of developing a narrative and promoting expertise through content, including blogging and multimedia. This approach can be an effective communications tool for businesses and not-for-profit organisations. For example, a blog enables you to establish your field of expertise by providing informed content that relates to your industry, business or organisation.
As a marketing agency we highly value blogging and content. Through our blog we are able to share content and discuss the role of strategic marketing. Blogging provides us with a voice, and assists us in creating a narrative. It is that voice that motivates us to keep writing content every week.