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Webinar and Presentation: Best Practices For Developing Effective Marketing Strategies and Plans

One of our priorities at Syneka Marketing is demonstrating the positive outcomes of a strategic marketing approach. In addition, to workshops and presentations, we hold webinars to discuss marketing, and the tools that deliver a positive return on investment.

One of the most significant challenges we’ve found is that many businesses or not-for-profit organisations will undertake a hit or miss approach to marketing, hoping that something will work. In contrast, a strategic approach, beginning with a marketing plan, provides the ability to understand the marketing context and to determine the best methods to achieve a positive return on investment.

Our webinar, Best Practices For Developing Effective Marketing Strategies and Plans, guided participants on the steps required to develop a marketing plan, covering the need for research, identifying potential strategies, and the measurement of outcomes.

The session fostered discussion, enabling participants to correlate the content to their own marketing needs, as we explored the importance of a strategic approach and worked through our methodology.

In case you missed the webinar, or would like to re-explore the content, the presentation and webinar is now available for viewing.

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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