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Webinar: Best Practices For Developing Effective Marketing Strategies and Plans

Registrations are now open for our upcoming webinar, on the best practices that are essential for developing effective
marketing strategies
and plans.

In this one hour webinar, Alex Makin and Natalia Perera from Syneka Marketing
, Australia’s award winning strategic marketing agency, will discuss the essential elements required to develop
effective marketing strategies and plans.

Using a dynamic and innovative approach, Syneka Marketing has developed marketing strategies for a diverse range of organisations, with a focus on measurability and outcomes.

This advanced webinar, aimed at marketing professionals and senior management will include:

  • Best practices for structuring a marketing plan
  • The importance of research
  • Using a collaborative approach to ensure organisational wide support
  • How to identify and undertake research on direct and indirect competitors
  • Composing a situational analysis and understanding macro-environmental trends
  • How to develop actionable strategies and actions
  • Including revenue goals and why these are essential
  • Marketing implementation and performance measurement
  • Responding to change and measuring progress

When: Tuesday, 27th May 2014
What Time: 11:00 am – 12:00 pm Sydney Time
Where: Online – join via your computer!
Your Host: Alex Makin and Natalia Perera – Syneka Marketing
Learning Level: Intermediate/Advanced

Register at: www2.redbackconferencing.com.au/marketing_strategy

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

More posts by Alex Makin

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