Mentoring is a definite focus here at Syneka Marketing. In addition to our work on Governance Mentors, myself and Natalia are also mentors through the Australian Marketing Institute’s Emerging Marketers Program.
The Australian Marketing Institute is the peak body representing the marketing profession in Australia, with Emerging Marketers focused specifically on the development of new marketing professionals.
One of the prominent activities for Emerging Marketers Victoria is an annual mentoring program, matching experienced marketing professionals with someone new to the profession. This is my second year as a mentor and Natalia will also be participating in this year’s program.
As I’ve often commented, there is unfortunately a high level of misconception around marketing and the functions it provides. Mentoring provides the opportunity to not only provide guidance to an emerging marketer, but also to shape the broader perceptions of marketing as an industry.
Just as marketing should begin with a strategy, mentoring enables the participant to establish their foundations within the industry, as well as planning career and professional development. The Emerging Marketers Program is a definite highlight for the Australian Marketing Institute and one that draws together the diverse skills of its members.
The Mentors program is conducted over the course of 2014, with a graduation held towards the end of the year. We’re excited to be mentors this year, and to help shape the future of marketing.