Developing the right elevator pitch does not have to be a complicated process. We discuss five steps you can use to ensure you develop an effective elevator pitch.
- Know your audience – your elevator pitch should not be the same pitch to every prospect you meet. Tailoring your pitch to your audience enables you to capture their attention and provide them with value. If you can, try to learn terminology within the sector you want to target. If you do chose to incorporate industry terms, make sure you are fully aware of what these terms mean.
- Use the five Ws and save the H – the five W’s: Who, What, Where, When and Why are a great place to start when developing context around your pitch. You will be able to provide a dynamic description of your business, by providing your prospect with answers to these questions. Generally when you have a short timeframe, it is best not to focus on how you go about developing products and processes, since you will not have sufficient time to discuss this in detail. You need to demonstrate what makes you unique. Using the five Ws enables you to succinctly state what you do and the value you can offer to the prospect.
- Rehearse your pitch – by rehearsing your pitch, you have the opportunity to iron out any problems you may have when delivering your speech. Try rehearsing your pitch to an objective person outside your business and use them for feedback. It can sometimes be difficult to remain objective when you are discussing your own business, a third party can provide you with an unbiased opinion.
- Speak with passion – it is important to demonstrate passion around your business. Tone can heavily influence how someone perceives your offering. Think of the benefits of working for your business, and use this passion when you speak.
- Put a little bit of you into the pitch – by putting in a little bit of what you do into your elevator pitch, you can personalise your approach, and build rapport with your prospect.
By using these five steps you can develop an elevator pitch that is succinct, and answers the questions your prospect may want to ask. Sometimes you may only have a short amount of time to build connections, make them count with a well developed elevator pitch.