On the 13th February, we attended Disruptive Startups Growth Hacking, an event series that provides new business owners and individuals with the opportunity to learn more about marketing and communications.
This was the first Disruptive Startups Growth Hacking event we attended and was designed for businesses in the Technology sector. The Technology sector is of particular interest to our agency, due to our shared passion for innovation. The right strategies and marketing plans ensures that implementation can be adopted effectively.
Marketing and IT share common challenges. Both industries face the issue of potential customers having a do-it-yourself approach to services. As a result, there is a need to demonstrate value to customers, and justify why the services offered will save time and money.
Two business owners spoke at the event. The speakers discussed openly how they started their businesses, the challenges they faced, and their recent growth.
We also had the opportunity to network with other business owners. There were many people that we met who were thinking about starting a business, or had just started one, and it was great to share ideas.
Marketing is essential for business growth, and it was great to see so many business owners learning about marketing and communications.