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Year of the Horse – Victoria Street Lunar New Year Festival

By January 19, 2014News

Victoria Street played host to Lunar New Year celebrations on Sunday.

Our office is within walking distance of Victoria Street and we saw advertisements for the festival earlier this month. As a result, we decided to check it out.

Lion Dancers at the Victoria Street Lunar New Year Festival

Lion Dancers at the Victoria Street Lunar New Year Festival

The festival attracts around 100,000 people. A section of Victoria Street is closed off, and there are numerous stalls that span the width of the thoroughfare.

Street food and drinks from various cultures are sold, as well as souvenirs and merchandise. Live entertainment was also on offer, with performances from musical acts, lion dancers and local groups.

The Victoria Street Gateway, a sculpture on the corner of Victoria and Hoddle Streets, was installed just in time for the festival and added to the multicultural atmosphere.

The festival provided some great opportunities for photos and we thought we would share some highlights.

Entertainment along Victoria Street for the Lunar New Year Festival

Entertainment along Victoria Street for the Lunar New Year Festival

Natalia Perera

Author Natalia Perera

Natalia is Syneka Marketing’s Innovation and Strategic Insights Director. In her role she creates out of the box solutions that enable our clients to stand out from the crowd. Natalia is detail focused, creative and business savvy. She understands how to develop content that facilitates growth, and enables our clients to succeed.

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