Alex and I attended the final City of Yarra Business Breakfast for the year. The topic of the breakfast was on innovation.
Roger La Salle, who has developed a matrix on how to develop innovative ideas, spoke at the breakfast.
Roger’s presentation focused on how anyone has the capacity to develop innovative ideas. Whilst the presentation was introductory, it did open up discussions on the importance of investing time and resources in developing innovative ideas.
As a dynamic and innovative marketing agency, we strive to provide our clients with out of the box solutions that deliver innovative outcomes. It was great to be able to demonstrate these skills during the various activities Roger asked us to partake in.
Innovation in a business context is more than thinking of ideas. To make things work, they need to be financially viable, and fit within the vision and mission of a business or organisation.
Whenever we think of ideas, we always make sure that we do the research behind what makes our clients tick, the market in which they operate (or want to operate in), and if it will generate a positive return.
We look forward to attending future City of Yarra Business Breakfasts and meeting more business owners and managers within the City of Yarra.