Success starts with strategy. In a marketing context, this means creative material should not only look good, but also serve a purpose.

Having a strategy behind your creative materials means the difference between meeting your goals: such as increasing sales of a product or service, providing incentives for potential customers to engage with your brand, or to raise awareness of what you have to offer.

Strategy requires planning, research and determining measurable outcomes.

When I work on a creative project, the first thing I do is develop a plan on how to achieve the outcomes my clients require. The plan identifies the information I need to write a creative brief, the research that is needed, as well as time frames to undertake tasks and engage suppliers.

From the research, I determine measurable outcomes that my clients can use to assess the success of the creative project. Providing measurable outcomes enables evaluation, and is a great way to determine return on investment.

Once the strategy is in place, I implement the creative outcomes with my design team. Having a strategy ensures that they understand what they need to do, and the expectations upon the delivery of work.

Creativity through a marketing agency like Syneka Marketing is more than just designing something that looks good, it is about developing content that enables you to achieve your goals.

Natalia Perera

Author Natalia Perera

Natalia is Syneka Marketing’s Innovation and Strategic Insights Director. In her role she creates out of the box solutions that enable our clients to stand out from the crowd. Natalia is detail focused, creative and business savvy. She understands how to develop content that facilitates growth, and enables our clients to succeed.

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