Pro Bono Australia: Awards Show Positive Impact of NFP Marketing

By September 24, 2013 November 20th, 2014 Advice for Not-for-profit Organisations and Charities, News

Syneka Marketing has received significant media coverage following our nomination as State Finalists in the Australian Marketing Institute’s Excellence in Marketing Awards.

Our work with Volunteering Western Victoria demonstrates the positive impact that can be created through marketing.  We successfully transformed Wimmera Volunteers into Volunteering Western Victoria, positioning the organisation as a regional peak that can confidently engage stakeholders in the region.

Pro Bono Australia is a community for people engaged in the not-for-profit and community sectors.  We have worked closely with Pro Bono Australia, providing editorial content on marketing and it is great to see our nomination covered in Pro Bono Australia’s Featured News:

Awards Show Positive Impact of NFP Marketing

A Melbourne marketing agency is a Victorian finalist in awards that recognise the role of marketing to create positive social change. 

Syneka Marketing is a finalist for the Australian Marketing Institute (AMI) Awards for Marketing Excellence for its work in developing a new vision for a regional Not for Profit volunteer organisation.

Syneka is a Victorian finalist for the ‘Marketing on a Shoestring’ category. The submission outlined the results of a marketing plan for Volunteering Western Victoria, a Not for Profit based in Horsham, which assists volunteer-involving organisations, as well as providing community based transport for the frail aged and people with disabilities.

Effective marketing does not need to be costly,” Syneka Marketing Managing Director Alex Makin said.

“Our work with Volunteering Western Victoria (VWV) resulted in a marketing plan that created a new vision, reinforced by a new brand and identity.”

“The marketing plan elevated us into a peak organisation, that empowers communities and supports volunteers,” VWV CEO Julie Pettett said.

“We have been able to deliver new initiatives, like our Volunteering Recognition Awards, which had over 200 attendees.

“Community feedback in regard to the marketing plan has been overwhelmingly positive.

A recent survey to evaluate its effectiveness, confirmed that volunteers have noticed ‘the new branding’, a proactive approach and a greater presence’ for the organisation.”

“Our confirmation as a finalist shows the positive impact that can be created through marketing, and how we as marketers can create social change,” Mr. Makin said.

Details are available at: www.probonoaustralia.com.au/news/2013/09/awards-show-positive-impact-nfp-marketing

Alex Makin

Author Alex Makin

In a career spanning over fifteen years, Alex has been instrumental in transforming, reinvigorating and growing the capacity of businesses and not-for-profit organisations. He is a visionary who understands the big picture. Alex's expertise is a Certified Practising Marketer and as Chair of the Victorian State Council of the Australian Marketing Institute. Alex is also an accomplished speaker, author and mentor and former Mayor and Councillor for the City of Maroondah.

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